Margaretta Colangelo

Once a year I publish a newsletter on LinkedIn highlighting new FDA approvals for AI-enabled medical devices. I research data on the FDA website and create pie charts showing top companies and top specialties. I include my commentary comparing new rankings with rankings from the previous year. I know that my audience is interested in this information because this newsletter receives hundreds of likes and shares every year.

One way to establish credibility in content creation is to periodically share your research in the form of industry reports. In addition to daily posts and weekly newsletters, I publish quarterly reports detailing trends and milestones in my niche. My reports highlight companies that have achieved significant AI milestones including regulatory approvals and funding rounds. I also provide overviews of company partnerships and customer stories. My audience likes this type of content with a roundup of highlights from a whole sector in one place at the end of the quarter. I always provide links to my sources including journals, webinars, and reports.

Promoting and sharing your content effectively is as important as creating great content. First identify the platforms where your target audience is active, including industry-specific forums and communities. Make sure that your content is optimized by using relevant keywords, meta descriptions, and tags. Engaging with influencers and thought leaders in your industry can really boost distribution of your content. Investing in sponsored content written by an influencer can help you reach a much larger audience, drive traffic to your business, amplify your content reach, increase your social proof, and improve your credibility. Influencers can help you quickly tap into new audiences around the world and increase your content's visibility.

Creating content is one of the most effective ways to get your ideas heard and establish yourself as a thought leader. Whether it's writing articles, blogs, creating videos, podcasts, or even participating in discussions on social media platforms, content creation allows you to share your insights, expertise, and perspectives with a wider audience. Consistently producing valuable and insightful content not only helps to showcase your knowledge and expertise but also builds credibility and trust among your audience. The reach and impact of your content can extend far beyond traditional boundaries, enabling you to connect with people around the world who you might not have the chance to meet in real life.

If you’re a thought leader in a niche industry you can build an audience using social media. First identify your audience, choose a platform, and decide what type of content to create. If your audience are professionals, a good place to start is LinkedIn because your can create and distribute articles and newsletters on LinkedIn. Once you have a following on LinkedIn, you can create other types of content on other platforms for your audience. For example you can create videos for youtube and reels for instagram based on your LinkedIn content.

If you want to amplify your voice on a digital platform you need to understand how to use your platform effectively and strategically. If you decide to publish a newsletter on LinkedIn, you should learn how to tailor your content so that it performs well on LinkedIn. Although it's good to follow best practices, to really optimize your content you should publish consistently and learn through trial and error. Over time you will learn what topics your audience likes and how to optimize our headline, word count, number of images, keywords, formatting, and hashtags. After you publish your articles always track your analytics to see which articles perform best. The analytics will help you understand what articles your audience likes.